7 Latest WordPress SEO Tips For Bloggers 2021 – Must Look Out
In this digitally evolving space, everything is changing at a lightning-fast pace. Marketing techniques are no different. Evolving from traditional and sluggish marketing tactics, today’s digital marketing has changed the marketing scenario. Using content to connect with the customers and creating an engaging relationship with them, digital marketing is all about making the best use of available resources and realizing huge benefits.
Blogging is one of the efficient ways to get straight to the customers by providing them with educating, entertaining, and engaging content. Today’s digital era is brimmed with customers who are online in the majority and looking for brands that not only tempt them but think about their concerns as well. Blogging is undoubtedly great to increase online visibility and build a credible position in the market. Through blogging, brands can reach out to their target audience and relish the benefits of a wider reach.
When it comes to content marketing, WordPress is a prominent content management system that has been handling websites and blogs for many businesses.
According to a marketing survey, about 29% of websites are developed using WordPress.
Apart from being the best user-friendly website building platform, WordPress is impeccable when it comes to SEO, as well. WordPress covers all the basic SEO strategies making the site potent enough for better search engine visibility.
If you have been using WordPress website designto make your site look appealing, it is important for you to understand that WordPress also optimizes your site for search engine rankings.
There’s no doubt in asserting that WordPress is the ideal place to build a quick and free blog. Backed with SEO tactics, better branding, and versatility, WordPress has become a powerful content tool for many. Let’s take a look at the SEO benefits of using WordPress:-
- Use quality SEO plug-ins like nowhere else.
- Get access to numerous SEO Plug-ins.
- Google Search Console becomes your ideal companion
- Ability to make changes in the coding.
There is more than one reason to love WordPress for its SEO capabilities. If you also intend to boost your SEO strategies with WordPress, then this blog will help you further make your tactics strong.
Come, discover some of the best tips to take your SEO to the next level, and place your website at the forefront of search engine rankings.
#1 Keep Your Permalink Structure Static
Generally, by default, the permalink (URL) is not beneficial for SEO as well as users. It not only makes it inefficient for the search engine to crawl but also restricts users to recognize your site. You can change the default setting of your website in order to make the link more search engine-friendly. Go to the WordPress dashboard and click on Permalink Settings from the Settings tab. Change the permalink setting to “post name” which will automatically optimize your URLs with every new post. Furthermore, if you are looking for additional SEO strength, you can also modify individual links as well. For this, all you need to do is scroll down on your post and add the desired keyword in the Slug Field to replace your default URL with the modified one.
#2 No Substitute for Quality Content
Content retains its King position when it comes to attracting the audience as well as Google. It is the lifeblood of the blog and the greatest factor to rank on search engines. You must put unique, relevant, and valuable content for your audience. Don’t create content to attract search engines, instead write dedicatedly for your audience, and search engines will automatically follow.
#3 Use Keywords in Title And Header
One of the basic SEO tactics for optimizing your WordPress site is to use the keywords throughout your content efficiently. Using keywords extensively doesn’t mean stuffing your content with the same keyword. Include a wide range of SEO-friendly keywords, and phrases that will boost your search engine ranking. For better results, it is advised to use keywords in the Title and Header section. The title is an important space to use your keyword as the search engine crawler would look for keywords in the main title. You should also put the keyword into the URL to receive a more favorable search ranking during the indexing. Headers ensure that your content is highlighted in front of Google and readers, as well. Hence it is important to add the relevant keywords into the headers as well. Wanting to take your site towards SEO success is now just a keyword away. Adorn your content with necessary keywords so that it can catch search engines’ attention.
#4 Upload an XML Sitemap
Though XML sitemaps are not necessary for Google navigation and indexing, they can make the process of getting better search rankings more easier and efficient. WordPress acquires some great plug-ins through which you can create XML sitemaps effortlessly. Google XML sitemaps and XML sitemaps are two of the most common sitemaps builder for WordPress. These sitemaps builders automatically notify Google about the new content, so that it can effectively update the sitemap as well. Make sure to extend consistency between what you are telling Google and writing in your robot.txt! The inconsistency can result in severe destruction in the sitemap that will eventually lose its credibility in search engines. While you might think sitemaps are just a waste of time, the more you learn about their perks, and the more you will start realizing their worth.
#5 Don’t Forget to Optimize your Images and Videos
A blog is incomplete without including attractive images and videos. Unfortunately, when it comes to SEO, people often overlook optimizing images and videos. Optimized images and videos can be a great source to drive traffic to your website. Additionally, with Videos, you can generate greater visibility through comments and mentions. Make sure that you use high-quality, compressed images. The goal of images is to enhance your content, so make sure they are relevant. Furthermore, you must include the ALT tag in order to make it easier for search engine spiders to crawl.
#6 Set Up Your Google Console
Google Console is an essential tool for WordPress keyword management. If you haven’t yet set your site on Google Console, now is the time. By placing your site on Google Console, you will no longer miss any relevant SEO notifications and warnings. Google Console will instantly notify you if the search engine is experiencing any sort of issues during the crawling, indexing, and ranking process. This is the place where you can see all your manual actions and gradually leverage them for your site. It is essential to add Google Console to your WordPress site as soon as possible, so you don’t miss out on any necessary information coming right from the search engine. Google Console will also get you the required keywords to boost your content and make it SEO-friendly. It will further help in driving traffic to your site. One Google tool doing multiple SEO tasks all at once, isn’t it amazing? Make Google Console your ally to relish the multitudinous benefits it provides to your WordPress site.
#7 Focus on Content-Length
When it comes to SEO-friendly content, both the length and keyword density play a major role in getting the required online visibility. Tons of research has been done in the past few years to determine the ideal length of the content from the SEO perspective. A majority of results have showcased that 2000+ words are the ideal length of content that receives massive attention from the search engine. You might be thinking that there is much shorter-length content that possesses high SERP ranks. What you thought is absolutely right. Blindly following the ideal content length is not a smart move, rather focusing on quality content and adding relevant content is the right way to go about it. When you start working on a blog, keep some simple points in your mind for better SEO success:-
- Investigate all the relevant keywords for your chosen topic.
- Create a blueprint of your blog and ensure whether you can draft quality content within the given word limit.
- Once you have drafted your blog, make sure to match it with its readers’ expectations and goals.
The above-mentioned were some of the best WordPress SEO tips and tricks to make your website adhering to the search engine guidelines. All these tips come in handy when you need to optimize your WordPress site and make it appealing to the users and search engines.
Keep note of these tips and tricks and make sure you utilize them properly in order to achieve better results.
Making your WordPress site SEO-friendly is not a dream anymore. With these tips, make your site SEO friendly and drive more traffic.